PetSafe ScoopFree — Lauren Glynn

SCOOPFREE

Hijacking National Cat Day

You know that special kind of guilt that creeps up on you when you know your cat’s litter-box is overdue for a cleaning? Well that, my friend, is called POOCRASTINATION. Put an end to it with the PetSafe ScoopFree Self-Cleaning Litter Box—the name that just rolls right off the tongue.

People love their cats, but no one loves picking up cat poop. So how did we use National Cat Day to inspire cat owners to quit poocrastinating with the help of a ScoopFree?

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Commercial

Radio

Art Director: Maggie Homer

Creative Directors: Will Benham & Mike Groenwald