ATLANTA UNITED
Super Martino Brothers
Sports Clio 🥈
We Are the AM
Atlanta United wanted to promote their first-ever morning match with absolutely no production budget. So, we gave fans a wake-up call from Mr. Golden Boot himself, Josef Martinez, to make sure they were ready to conquer the morning.
If that wasn’t enough to wake fans from their slumber, we created custom alarms that they could download on ATLUTD.com. Because who wouldn’t want to wake up to the soothing sound of 70,000K screaming fans, or the sound of a train horn?
The Orlando Trail
How do you use an unpaid social post to get fans excited for a tournament that’s on the road in Orlando?
We turned the road trip from Atlanta to the MLS Is Back tournament into The Orlando Trail, and made a rivalry video featuring the look and feel of everyone’s favorite 8-pixel computer game. We filled the treacherous journey with digs at every opponent along the way.
Art Director: Maggie Homer
Creative Directors: Will Benham & Mike Groenwald